Chevy New Roads Magazine

New Roads magazine deepens the relationship between readers and the brand by helping owners get more from their vehicles. It tells the stories of the American experience as seen through the windshield of a Chevy. Mailed to owners three times a year and segmented into audiences—core plus owners of trucks, EVs, or performance vehicles—the magazine serves as a targeted “thank you.” Key stories are also chosen and often enhanced for the brand website, which reaches an audience beyond Chevy owners. 

The magazine is designed to embrace the Chevrolet brand look and feel but adapted for the editorial space. Visual cues integrate with story styles to distinguish departments from features and help the reader navigate each issue. Photography and illustrations from a variety of sources establish the publication’s aesthetic value and seamlessly integrate Chevy vehicles into the visual story. With a redesign at issue 10, our goal was to improve readability, increase engagement, and deliver content that enables people to turn possibilities into reality.